From its historic district and Riverwalk that winds along the Cape Fear River to three island beaches, the Wilmington area is North Carolina’s most accessible coastal destination. The area’s location, natural beauty, culture and history continue to attract visitors and residents alike.

The Avenue is well-served by several major thoroughfares and a new interstate “loop” highway connecting the northern, western and southern counties surrounding Wilmington/New Hanover County. Traffic survey counts in The Avenue area are reported at more than 30,000 cars/day.

The Wilmington MSA population is 398,535 (2014 estimate). Nearly 30% of households in total trade area report average income of $75,000 or greater; approximately 20% report average household income of $100,000 or greater.

Within a short distance of The Avenue are three singular communities: the exclusive, private Figure Eight Island and the Landfall residential neighborhood, and North Carolina’s most desirable public beach, Wrightsville Beach. The Avenue is perfectly located in the Wilmington market, with its proximity to these exclusive residential developments which have estimated household incomes of over $146,000.


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